Citta Seating


Greg Goldstein



Greg has a Bachelor's degree from the University of San Diego and an MBA from National University. Prior to founding Citta Seating, Greg served for over 25 years as Commercial Director and CFO of Grupo Dorian's, the leading chain of department stores in Northwestern Mexico with over 60 stores.

Greg is married to Sandy, co-founder of Blue Petal Event Design; they met at a summer camp and now have 3 sons: Michel, Philippe and Alain.


Hometown: Tijuana, B.C. Mexico
Hobbies: Jogging, cycling, photography
Favorite Food: Italian
Favorite Color: Blue
Dream Vacation: Bora Bora
Interesting Fact: Serves as Honorary Israeli Consul for Baja California
Favorite Quote: "Little details make a big difference." - Anonymous
Michel Goldstein



Michel graduated from the University of San Diego with a Bachelor's in Business Administration and a minor in Leadership. Before co-founding Citta Seating, he was Director of Sales & Marketing for another hospitality furniture vendor. Prior to this, he was a partner in a company distributing health and beauty products in Latin America.

Michel is married to Ariela from Mexico City. They were set up on a blind date while Ariela was on vacation in San Diego and were married within 10 months.


Hometown: San Diego, CA
Hobbies: Photography, Scuba Diving
Favorite Food: Asian (Thai, Chinese, Vietnamese, Indian)
Favorite Color: Blue
Dream Vacation: Alaska or Safari in Africa
Interesting Fact: Published poetry book in Spanish
Favorite Quote: "To laugh often and much; to win the respect of intelligent people and the affection of leave the world a better know even one life has breathed easier because you have lived. This is to have succeeded." - Ralph Waldo Emerson